Carmen climbs Montréal

Hello Montréal! We are delighted to be back at an IABC World conference after launching Corporate Snakes and Career Ladders in New Orleans two years ago. Yesterday, we had a chance to play with over 50 senior communicators looking to have fun, change their perspective and improve their advising and consulting skills.

Thank you to all who attended and gave us some nice feedback.

The game has evolved quite a lot in the last two years thanks to feedback from our amazing clients – the UK government, a few multinationals and UK universities. The dilemmas Carmen faces keep getting tougher and more real, we’ve added some practical tools like an influencing style self-diagnostic and an analysis of the different styles of strategic adviser. What has not changed is our passion for making learning something enjoyable and innovative. Yesterday we tried something new and launched an interactive voting system. And now we also have a brand new website blog for players to continue following us.

IABC is about making connections and #IABC18 is focusing on the communication crossroads. This outlook could not be a better fit with our philosophy and we have thoroughly enjoyed the experience. Yesterday we connected Melbourne to Johannesburg, Ottawa with Dakar, and London to Regina. We realised that all over the world communicators make a difference, and will continue to do so. We are committed to helping them along the way.

Where will Carmen go next? We are very excited about branching out into the worlds of HR, diversity and inclusion and global business. And if you would like her to come and visit you, get in touch!

Strategic Adviser Forum at #IABC18

Facilitated by industry leaders Stephen Welch and Casilda Malagon, this special, new pre-conference session, the Strategic Adviser Forum: Corporate Snakes and Ladders, offers an immersive experience that will show you what it takes to be at the top of your field as a strategic adviser. You’ll gain innovative ideas to build on your current skills and discover how to elevate your career to the next level.

Make your message clear and cogent

You’ll learn about the four types of strategic adviser, the five ways of influencing, and how to articulate your value in a clear and cogent way (with the help of Bob Dylan or Love Actually, depending on your age group)—all through the mechanism of a business simulation and the game of snakes and ladders.

New techniques that broaden your perspective

Corporate Snakes and Ladders forms part of the curriculum in a master’s in PR course at a London university, has been used by GSK, a major Swiss company, and has recently been licensed to the UK government for us in their training for communicators. We have built in specific tools and approaches to help you move up. By the end of the session, you will have learned some new techniques, broadened your perspective, and had fun. It will be the perfect pre-conference prelude and help you focus your mind for the conference.

This special pre-conference event will take place from 9 a.m. to 12 p.m. on Sunday, 3 June. Additional fees of US$250 for members and US$300 for non-members apply.

Register today!