Strategic Adviser Forum at #IABC18

Two communication professionals playing Corporate Snakes & Ladders

Facilitated by industry leaders Stephen Welch and Casilda Malagon, this special, new pre-conference session, the Strategic Adviser Forum: Corporate Snakes and Ladders, offers an immersive experience that will show you what it takes to be at the top of your field as a strategic adviser. You’ll gain innovative ideas to build on your current skills and discover how to elevate your career to the next level.

Make your message clear and cogent

You’ll learn about the four types of strategic adviser, the five ways of influencing, and how to articulate your value in a clear and cogent way (with the help of Bob Dylan or Love Actually, depending on your age group)—all through the mechanism of a business simulation and the game of snakes and ladders.

New techniques that broaden your perspective

Corporate Snakes and Ladders forms part of the curriculum in a master’s in PR course at a London university, has been used by GSK, a major Swiss company, and has recently been licensed to the UK government for us in their training for communicators. We have built in specific tools and approaches to help you move up. By the end of the session, you will have learned some new techniques, broadened your perspective, and had fun. It will be the perfect pre-conference prelude and help you focus your mind for the conference.

This special pre-conference event will take place from 9 a.m. to 12 p.m. on Sunday, 3 June. Additional fees of US$250 for members and US$300 for non-members apply.

Register today!


Author: carmenspinoza

Carmen Spinoza is Globocorp’s Communication Director – a virtual character in a make-believe multinational company. She and the other members of the Globocorp Executive Team are part of the simulation that helps you explore high level business issues.

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